Building Thriving Communities: A Playbook for Place-Based Economic Development
The Neighborhood Commercial Districts Playbook is a comprehensive road map and tool kit that strategically guides the City of New Haven in realizing the potential of its neighborhood commercial districts (NCDs). The Playbook was borne from the City’s vision to create thriving and culturally rich neighborhood commercial centers to meet the needs of residents, enhance quality of life, and generate economic vitality. The goals of the Playbook are three-fold: to ensure that these districts are beautiful, well-managed, and capable of serving both local and regional audiences; to develop unique identities based on cultural, market, and geographical considerations; and to synergize municipal department activity to support neighborhoods efficiently. The Playbook is rooted in the Main Steet America approach and examines alternative funding mechanisms to avoid a tax overlay on an already tax-burdened populace. This project was enabled by a portion of the $1.5 million ARPA allocation received for neighborhood commercial development.
The Playbook works to ensure that New Haven is a vital, beautiful, and vibrant city that supports residents and serves local and regional audiences for gathering, entertainment, and enjoyment of public life at all scales. Evolving from the Playbook as a catalyst, there has been increased energy in the NCDs through the start-up of the Neighborhood Main Street Managers, the Grand-er Grand Avenue Project, and the Whalley Avenue Revitalization. The City has also secured nearly $30 million in grant funding to support the implementation of the vision and has begun facilitating neighborhood place-based economic development city-wide.
The Playbook outlines an approach to large-scale public realm improvements. It sets up a framework to guide municipal staff through strategies to transform neighborhood commercial centers by attracting new businesses, supporting existing businesses, increasing connectivity, and encouraging residents and visitors to enjoy the public realm. This kind of large-scale effort requires dedicated municipal support, aligned inter-departmental efforts, and a vision for each neighborhood to ensure that investments of time, energy, and enthusiasm are amplified to deliver sustainable and long-term impacts.
Speakers
Laura Pirie, AIA, LFA, NOMA, Pirie Associates Architects
Michael Piscitelli, AICP, City of New Haven
Malachi Bridges, MPA
Michelle McCabe, Connecticut Main Street Center
Steven Jacobs, AICP, BJH Advisors
Economic Development